Creating valuable content for your brand takes a significant amount of time and resources. E-zines are a powerful tool for B2B communication, and many companies overlook their potential for extended use across multiple channels. In today’s competitive landscape, repurposing the content you’ve already created can give you a strategic advantage. Here are three ways you can repurpose your e-zine content to maximize your impact and extend your company’s reach.
An e-zine is an information-rich digital publication that combines the style of printed editorial content with the accessibility of modern digital formats. These publications usually feature expert commentary on the industry alongside engaging infographics, which makes them invaluable resources for B2B communication.
Unlike other digital content, e-zines offer a curated, magazine-like experience that enhances reader engagement and establishes thought leadership. With a keen strategy, this thought leadership can be easily repurposed to extend your reach across other marketing channels.
Firstly, the content contained in an e-zine can be transformed into compelling assets that are highly effective at driving engagement across social media. You can break down comprehensive articles into bite-sized graphical insights and statistics or develop an eye-catching carousel or slide show to share on LinkedIn or other social channels. By tailoring your content for the platform, you can increase your engagement and generate new leads.
Next, your e-zine content can fuel various strategic email campaigns. By using individual topics as the foundation for drip campaigns, you can send targeted insights to your prospects based on their interests and engagement history, which can move these prospects even closer to becoming new customers. This strategy also works well for reengagement campaigns: you can entice your inactive audience members to reengage by highlighting the best content from your recent e-zines.
Finally, you can also extend the reach of your e-zine by pairing them with other digital products as value-added downloadable content. For example, you can offer your e-zines as downloadable assets available during your brand’s webinars, or you can have them as value-adds in other cross-promotions and partnerships. Consider also gating particularly valuable e-zines behind a form to capture new qualified leads.
E-zines can have much more value beyond their initial publication. By strategically repurposing that content across multiple channels and formats, you can maximize your content investment while maintaining a consistent brand voice and thought leadership position in your industry. Speak with a Sosland Publishing media expert today to explore how repurposing your e-zine content can enhance your marketing strategy.