IBIE 2025 Sponsorship Opportunities

As the Official Media Provider of IBIE 2025, Sosland Publishing delivers critical show news and information to more than 20,000 attendees. Put your print and digital messaging where it will deliver eyes on your products and buyers to your booth — before, during and after the baking industry’s most important show. 

INSIDE IBIE Pre-show Guide


The INSIDE IBIE Pre-Show Guide features expert analysis and key insights from the editors of Baking & Snack, Milling & Baking News, bake, and Supermarket Perimeter. Your brand’s messaging will reach over 20,000 decision-makers and industry professionals before IBIE 2025 through advertising in this official IBIE Pre-Show Guide.


Distribution:
Pre-Show: Mailed to over 20,000 attendees and exhibitors and sent digitally to more than 33,000 industry professionals
On-Site: Available in the publication bins daily and at the Sosland Publishing booth on the show floor


Contact a sales representative


INSIDE IBIE Pre-Show Guide Rates:
Size RATE
Full Page $4,500
1/2 Page Vertical $3,250
1/2 Page Horizontal $3,250
1/3 Page Vertical $2,350
1/3 Page Horizontal $2,350

INSIDE IBIE Pre-Show Guide Ad Sizes:
Size Standard (Non Bleed) Trim Size With Bleed
Full Page 7"x10" 8”x10.75” 8.25”x11”
1/2 Page Vertical 3.375”x10” 4”x10.75” 4.25”x11”
1/2 Page Horizontal 7”x4.875” 8”x5.375” 8.25”x5.625”
1/3 Page Vertical 2.125”x10” 2.75”x10.75” 3”x11”
1/3 Page Horizontal 7”x3.25” 8”x3.75” 8.25”x4”

Live Area: Minimum .375” from trim on all sides


Printing: Offset
Binding: Perfect Bound
Paper: Cover: 100# gloss; Interior 60# coated groundwood

MATERIALS REQUIRED
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.

SUBMIT FILES
preflight@sosland.com
For additional information, contact the Preflight Department.

Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.

4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.


Retailer’s Guidebook to IBIE 2025


Whether your IBIE exhibit focuses on small- and medium-sized bakeries or features a single item for this market segment, advertising in the Retailer’s Guidebook to IBIE 2025 provides an effective way to target and connect with the right audience at the Expo.


Distribution:
Pre-Show: Polybagged with July/August bake magazine
On-Site: Available in the publication bins daily and at Sosland Publishing’s booth on the show floor

Retailer’s Guidebook to IBIE 2025 features:

  • Schedule of seminars and speakers
  • Show floor map highlights exhibits that include products and equipment geared for small- to medium-sized bakeries
  • Color coded by categories for quick access
  • Booth demos and events specific to small- to medium-sized retail and intermediate wholesale bakeries


Contact a sales representative


Retailer’s Guidebook to IBIE 2025 Rates:
Size Rate
Two-page Spread $5,900
Full Page $3,700
1/2 Page Vertical $2,325
1/2 Page Horizontal $2,325
1/3 Page Vertical $1,800
1/3 Page Horizontal $1,800

Retailer’s Guidebook to IBIE 2025 Ad sizes:
Size Standard (Non Bleed) Trim Size With Bleed
Two-page Spread 16”x9.25” 17.5”x10.75” 17.75”x11”
Full Page 7.25”x9.25” 8.75”x10.75” 9”x11”
1/2 Page Vertical 3.5”x9.25” 4.25”x10.75” 4.5”x11”
1/2 Page Horizontal 7.25”x4.625” 8.75”x5.25” 9”x5.5”
1/3 Page Vertical 2”x9.25” 2.75”x10.75” 3”x11”
1/3 Page Horizontal 7.25”x2.75” 8.75”x3.625” 9”x3.875”

*Live Area: Minimum 9.525 mm from trim on all sides


Printing: Offset
Binding: Perfect Bound
Paper: Cover: 133# gloss; Interior: 70# gloss            

MATERIALS REQUIRED
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.

SUBMIT FILES
preflight@sosland.com
For additional information, contact the Preflight Department.

Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.

4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.

IBIE 2025 Official Show Directory


The IBIE Official 2025 Show Directory is the essential guide for seamless navigation at the event. It features comprehensive information, including event schedules, exhibitor listings, product guides, and a fold-out floor map. Beyond the show, this directory serves as a valuable post-event marketing resource.


Distribution:

  • On-Site: Included in all registration bags
  • Available in the publication bins daily and at Sosland Publishing’s booth on the show floor


Contact a sales representative


Show Directory Rates:
Ad Sizes DIRECTORY ONLY RATE DIRECTORY + Dailies (3x) Rate
Two-page Spread $5,950 $15,750
Full Page $3,975 $12,500
1/2 Page Island Available package only $9,500
1/2 Page Vertical $2,750 $9,000
1/2 Page Horizontal $2,750 $9,000
1/3 Page Vertical $2,000 $6,000
1/3 Page Horizontal $2,000 $6,000

Show Directory Ad Sizes:
Size Standard (Non Bleed) Trim Size With Bleed
Full Page 7"x10" 8”x10.75” 8.25”x11”
1/2 Page Vertical 3.375”x10” 4”x10.75” 4.25”x11”
1/2 Page Horizontal 7”x4.875” 8”x5.375” 8.25”x5.625”
1/3 Page Vertical 2.125”x10” 2.75”x10.75” 3”x11”
1/3 Page Horizontal 7”x3.25” 8”x3.75” 8.25”x4”

*Live Area: Minimum .375” from trim on all sides

Printing: Offset
Binding: Perfect Bound
Paper: Cover: 80# gloss cover; Interior: 50# gloss book; Tabs: 80# gloss cover

MATERIALS REQUIRED
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.

SUBMIT FILES
preflight@sosland.com
For additional information, contact the Preflight Department.

Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.

4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.

IBIE Pocket Guide


Don’t miss an opportunity to highlight your brand with IBIE attendees as they navigate the show floor and reference the Official IBIE Pocket Guide. This indispensable resource guides seasoned veterans and first-time attendees alike to booths, events, and sessions and provides other vital IBIE information. Make sure your messaging is found exactly where your audience is looking – from show opening to show close.


Distribution:

  • On-Site: Included in all registration bags
  • Available in the publication bins daily and at Sosland Publishing’s booth on the show floor


Contact a sales representative


RATE

$5,000/sponsorship (Limited availability)

Specs:
Size TRIM Live Area With bleed
Full Page 4.25"x10" 3.25"x9.25" 4.5"x10.25"

SUBMIT FILES
preflight@sosland.com


IBIE Today Show Daily


Attendees will receive the Official IBIE Today Show Daily at show opening on Sunday, Monday and Tuesday. These dailies cover the latest developments, technologies and innovative new products showcased at IBIE. They also include recaps of the previous day’s events and previews of essential activities for the day ahead. By advertising in IBIE Today, your products and booth will be top-of-mind as thousands of attendees enter the halls each day.


Contact a sales representative


IBIE Today Show Daily Rates:
Size DIRECTORY ONLY RATES DIRECTORY + Dailies (3X) Rates
Two-page Spread $12,000 $15,750
Full Page $9,550 $12,500
1/2 Page Island $7,250 $9,500
1/2 Page Vertical $6,950 $9,000
1/2 Page Horizontal $6,950 $9,000
1/3 Page Vertical $4,775 $6,000
1/3 Page Horizontal $4,775 $6,000

IBIE Today Ad Sizes:
Size Standard (Non Bleed) Trim Size With Bleed
Full Page 7"x10" 8”x10.75” 8.25”x11”
1/2 Page Vertical 3.375”x10” 4”x10.75” 4.25”x11”
1/2 Page Horizontal 7”x4.875” 8”x5.375” 8.25”x5.625”
1/3 Page Vertical 2.125”x10” 2.75”x10.75” 3”x11”
1/3 Page Horizontal 7”x3.25” 8”x3.75” 8.25”x4”

*Live Area: Minimum .375” from trim on all sides

Printing: Sheetfed
Binding: Saddle-stitched
Paper: Self cover 70# silk

MATERIALS REQUIRED
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.

SUBMIT FILES
preflight@sosland.com
For additional information, contact the Preflight Department.

Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.

4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.


Innovation Showcase Bundle


Participate in the IBIE Innovation Showcase to elevate your latest products and attract attendee attention. Exhibitors can submit paid entries to feature their innovations, with the compilation promoted before, during and after the show, across all IBIE 2025 media, and displayed prominently near the exhibit halls. Please note that to qualify, innovations must be entirely new and not previously exhibited at any past IBIE show.


Promotional Channels
The IBIE Innovation Showcase will be promoted via the following channels:

  • Targeted emails announcing the entries prior to the show
  • Social media post announcing the entries
  • A section on bakingexpo.com
  • Inclusion in the Official 2025 mobile app
  • Listing in the Official INSIDE IBIE Pre-Show Guide
  • Listing in the IBIE Today Show Dailies each day
  • Your Innovation Showcase placard as a full page in the Official IBIE Show Directory
  • Poster-size display
  • Placard for exhibitor’s booth
  • QR code on print ad and posters linked to a URL of the advertiser’s choice
  • Inclusion in a post-show email campaign to ensure maximum exposure of your innovation


Contact a sales representative


INNOVATION SHOWCASE BUNDLE RATE

$6,500 (Limited availability)

Contact IBIEInnovation@sosland.com for information and specs.

Contact a representative

bakingexpo.com


Be seen on bakingexpo.com! The Official IBIE 2025 website is where attendees register, plan and explore the event. With high-traffic run of site (ROS) ads, your brand will reach prospects before, during and after the Expo. Limited sponsorships are available on a first come, first served basis, with web ads rotating throughout 2025.


Contact a sales representative


ADVERTISING POSITIONS AND RATES

LEADERBOARD
(Runs for all of 2025)
$8,500 (16 available)
728x90 pixels - desktop
320x50 pixels - mobile

MEDIUM RECTANGLE
(Will rotate between two placements on each page. Runs for all of 2025)
$6,000 (32 available)
300x250 pixels - desktop


Specs

MATERIALS DUE
Materials are due on the 16th of the preceding month before the scheduled launch date.

SUBMIT FILES
webads@sosland.com


ONLINE AD MATERIAL REQUIREMENTS

  • File Size: 200 KB maximum
  • File Format: JPG, GIF, animated GIF, HTML5 and 3rd Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
  • URL: Supply a click-thru URL for each ad submitted.
      Include https:// in the URL.
      Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  • Resolution: 72 ppi
  • Color depth: 8 bit (256 colors)
  • Ads with white backgrounds must have a visible 1-pixel border.


HTML5 AD MATERIAL REQUIREMENTS

  • File Size: 200 KB maximum
      All files must be combined into one HTML5 zip bundle containing the image folder, html index file, and javascript file (if applicable).
  • Click-tag: HTML5 file must contain an embedded click-tag.
      URL must be https:// (secure website)
  • File Format: Recommend GAM (Google Ads Manager) compatible when built in GWD (Google Web Designer) or other similar program.
  • For additional information, refer to https://support.google.com/admanager/answer/7046799?hl=en

Newsletters


COUNTDOWN TO IBIE 2025
$5,000/week
In the weeks leading up to IBIE 2025, this newsletter will preview must-attend sessions and events, so attendees can plan and make the most of their show experience. Countdown to IBIE 2025 will be sent to attendees and exhibitors each Thursday for 8 weeks leading up to the show.

GOOD MORNING IBIE
Attendees and exhibitors will start each morning of IBIE 2025 with news, notable events and schedules from the show with this newsletter delivered straight to their inbox. Good Morning IBIE is an indispensable resource for maximizing your reach at this triennial event.

New for 2025, Good Morning IBIE will host the digital edition of the official IBIE Today Show Daily each morning!

Saturday: $6,000
Sunday: $6,000
Monday: $5,000
Tuesday: $4,500
Wednesday: $3,000


Contact a sales representative


NEWSLETTER AD MATERIAL REQUIREMENTS

  • File Size: 50 KB maximum
  • File Format: JPG, GIF, animated GIF. Animated GIFs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated GIF, please be sure your logo and most pertinent content is on the first frame.
  • URL: Supply a click-thru URL for each ad submitted. Do NOT use bit.lys
      Include https:// in the URL.
      Tracking URLs are accepted. Third Party Tags and and 1x1 tracking pixels* are NOT accepted for newsletter ads.
  • Resolution: 72 ppi
  • Color Depth: 8 bit (256 colors)

Countdown to IBIE 2025


WEEKLY SOLE SPONSORSHIP

Top and Bottom Blockbuster
550x150 pixels, File size: 50 KB max
Sponsor may provide up to two creatives to be used for the top and bottom blockbusters or one creative to serve in both positions.
Sponsored Message
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: Up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted

Good Morning IBIE


DAILY SOLE SPONSORSHIP

Blockbuster
550x150 pixels, File size: 50 KB max
Sponsored Message
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: Up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted

IBIE Mobile App


Get noticed at IBIE 2025 by featuring your brand on the Expo’s mobile app, where attendees actively search for industry solutions. With easy navigation and interactive features, your business will make a lasting impression. Explore rotating sponsorships and push notification options for maximum visibility.

85% of 2022 attendees found the official IBIE mobile app to be very useful while preparing to attend the show
78% of 2022 attendees used the official IBIE mobile app during the show
Source: Cypress Research 


Contact a sales representative

MOBILE ROTATING BANNER ADS

Maximize your reach with IBIE show attendees. Banner ads are displayed in multiple locations throughout the app with one touch access to your listing, your website or your booth location on the map.

$8,500/ad (15 available)


MOBILE RICH PUSH NOTIFICATIONS

Capture a wider audience more effectively with engaging mobile app push notifications. Push notifications may feature multimedia elements and reach users’ inbox even when the App is not open.


$1,500 per notification (10 available; BEFORE the event)
$3,000 per notification (15 available; DURING the event)
$1,500 per notification (8 available; AFTER the event)



MOBILE ROTATING BANNER ADS MATERIAL REQUIREMENTS
File Size (vertical/portrait width x height): 1242 x 213 px | max 1 MB; safe area 1072 pixels
File Name: bannername_no_space_p.png
File Format: png
URL: Supply a click-thru URL. UTM tags are accepted.




MOBILE RICH PUSH NOTIFICATIONS MATERIAL REQUIREMENTS
Text
Title: Max. 50 characters recommended; otherwise, longer titles will appear with ellipses (…)
Text: Max. 150 characters

Image
File Size (landscape min. width x height): 300 x 200 pixels | max file size: 1 MB
File Format: png or jpeg
Aspect ratio: Landscape format with a 2:1 ratio (e.g., 1000x500 pixels).
Note: Position key information in or near the middle of the image or as as far as possible from the borders of the image

SmartActions
Mobile rich push notifications may link to:

  • Exhibitor listing
  • Booth location on map
  • IBIE session
  • External web link (provide URL)

IBIE Invite Video


This dynamic pre-show video product serves as an ideal format for exhibitors to share with existing and potential customers their latest innovations and products being showcased on the IBIE 2025 show floor. Through a Q&A with a Baking & Snack editor, your company’s subject matter expert will have the opportunity to share more about your portfolio of products on display and what’s new in the baking industry

RATE

$8,500/video (Limited availability)


Contact a sales representative


IBIE Invite Video Package Includes:

  • A fully produced 3-5 minute video by Baking & Snack featuring:

      • An interview with your product expert conducted by a Baking & Snack editor
      Your brand’s imagery and/or b-roll (provided by your brand)
      Your brand’s logo displayed throughout the video

  • The video will be hosted on Bakingbusiness.com and Baking & Snack’s YouTube channel
  • A targeted “Sponsored by” email featuring your branding and a link to the video will be deployed to an audience of 10,000
  • A newsletter promotion featuring your IBIE Invite Video will appear in a Baking & Snack newsletter 
  • The IBIE Invite Video will be shared on Baking & Snack’s social media channels
  • Once published and deployed, the IBIE Invite Video may also be shared by your brand as desired
  • Lead reporting will follow the publication and deployment of the IBIE Invite Video



Pro Tips Video Series


Our “Pro Tips” videos highlight pointers from previous IBIE baker attendees featuring educational information for new IBIE attendees. Don’t miss an opportunity to highlight your brand by sponsoring these tips that share the hard-won wisdom of some of the most established professionals in the baking industry.


PRO TIPS VIDEO SPONSORSHIP RATE

$2,500 (5 available)


Contact a sales representative


Pro Tips Video sponsorship receives the following:

  • Sponsor logo on video
  • Sponsor mention in social media post
  • Sponsor mention in newsletter promotion

IBIE State of the Baking Industry Webinars


Ahead of IBIE, the editors of Baking & Snack, Milling & Baking News and bake magazine, will present two webinars that offer an exclusive first look at the findings from their ongoing series of groundbreaking surveys on the State of the Industrial Baking Industry and the State of the Retail Baking Industry. Don’t miss this unique opportunity to align your brand with the studies that will become a touchstone for the industrial and retail baking industries.


Contact a sales representative


SPONSORSHIPS AND RATE

State of the Industrial Baking Industry Webinar: July 16, 2025
State of the Retail Baking Industry Webinar: August 6, 2025
Sole Sponsorship: $15,000
(Each webinar sold separately)

WEBINAR SPONSORSHIP

  • Introduction of sponsoring company by moderator at beginning of the webinar
  • Listed on webinar promotional materials as a sponsor
  • Access to webinar registrant list (Name, Company, Title, Email, Phone, State, Country; up to 500 names from selected interests)
  • Logo on webinar console
  • Logo on event website
  • Logos displayed at the live, follow-up survey presentation at IBIE 2025
  • Logos link from event website and promotional emails to sponsor’s site
  • On-demand webinar link to be sent via email to a list of IBIE exhibitors following initial webinar
  • Webinar to be available via an on-demand link on event website, Bakingbusiness.com and on bakemag.com

Video Specs

MATERIALS DUE
Materials are due on the 16th of the preceding month before the scheduled launch date.

SUBMIT FILES
webads@sosland.com

VIDEO REQUIREMENTS

CODECS
Video: H.264
Audio MP3: (160 kbps)

OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

FILE SIZE
The maximum supported media file size is 5 GB before uploading.

INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.

FRAME SIZE
It is recommended that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in full screen mode a minimum width of 1024 pixels is recommended.

Be seen by the audiences that matter. 

Secure your IBIE sponsorship by contacting a Sosland Publishing sales representative today.