Webinars are a key marketing tool for ingredient and equipment suppliers in the food and beverage industry, providing a powerful platform for brands to share valuable insights and generate qualified leads.
However, the success of a webinar hinges on the quality of its content. To capture high–quality leads, brands must host or sponsor webinars that are informative and engaging.
Yet most B2B marketers lack the time and bandwidth to create an impactful webinar from scratch. In response to this challenge, many companies are opting to sponsor research-based webinars.
This style of webinar is typically hosted by a trade publication and explores the results of a study conducted by a market research firm. From capital spending studies to state of the industry reports, these presentations deliver exclusive findings on trends and challenges happening in specific market segments.
By sponsoring research-based webinars, your brand can align itself with the latest industry research and showcase its products in a context that underscores its relevance and application.
Because the content covered in these digital events is highly sought–after, these webinars attract industry leaders and decision-makers. Lead information about attendees, such as job titles, company names and contact information, is then readily available to your brand.
Crafting high-quality content is just the beginning—the period following a webinar is critical for converting leads into opportunities. Effective follow-up techniques can significantly enhance your chances of success by giving your brand a valuable touchpoint to re-engage and move prospects further along in the sales funnel.
The following strategies can help keep conversations going after the webinar ends:
By leveraging research-based webinars to educate, engage and connect with your audience, your company can build brand authority and position itself as a trusted industry resource. Contact a Sosland Publishing media expert today to learn more about upcoming sponsorship opportunities and how your brand can make an impression on decision-makers in the food and beverage industry.