Menu

Author: Sosland Publishing

Posted on

On my radar: Bundy Baking Solutions’ Wendi Ebbing

Wendi Ebbing, Bundy Baking Solutions

On my radar: Bundy Baking Solutions'
Wendi Ebbing

Wendi Ebbing, Bundy Baking Solutions
Wendi Ebbing, vice president of marketing, Bundy Baking Solutions

08.10.2022  ·  INSIGHTS FOR MARKETERS

In Sosland Publishing’s series “On My Radar,” marketers from across the food industry reveal what they’re reading, listening to and watching to stay up to date on the latest marketing trends. For this month’s edition, we spoke to Wendi Ebbing, vice president of marketing, Bundy Baking Solutions.

Sosland Publishing: What is your background in marketing?

I actually graduated from college with a degree in environmental science and chemistry from Ohio Northern University and started my career “marketing” safety and compliance to manufacturing employees. During that time, I was working for a baking equipment manufacturer and realized that while safety is important, I was more passionate about our equipment and the baking industry in general.

While I was studying for my MBA, I was fortunate enough to be working with some great people who saw my potential and offered me a position in marketing. That was more than 23 years ago. Since then, I’ve marketed different products and services over the years but have always believed that marketing is the same at its core: connecting with people, understanding what is important to them, and telling them how we can help. That’s what I really love about marketing.

What are you reading, watching or listening to right now to keep up with marketing trends?

Newsletters

B2B Marketing Zone and Marketing Pro are two of my favorite newsletters, because they bring a lot of different topics into one email. I can pick and choose which topics are relevant to our marketing efforts at the time and gain insight on new trends and how to apply them to our strategies.

Podcasts

Digital marketing has been a game changer since starting my career more than 20 years ago. I love the Digital Marketing Podcast from Target Internet, because it covers a lot of different topics that are useful for business-to-business (B2B) marketers while other podcasts tend to focus on business-to-consumer marketing only. I also enjoy Gorilla76’s podcast The Manufacturing Executive and Industrial Marketing Live webinars, which offer great insights specifically for B2B manufacturing marketers. 

Baking industry newsletters, magazines, and podcasts

I engage with a variety of baking industry newsletters, magazines and podcasts. Staying on top of the latest industry news and hot topics along with tracking the latest marketing methods is a great way to make sure we are effectively communicating what is important and helpful to our customers.

Connect with Wendi on LinkedIn

Posted on

How to create targeted emails that land leads

How to create targeted emails that land leads

How to create targeted emails that land leads

How to create targeted emails that land leads

08.08.2022  ·  INSIGHTS FOR MARKETERS

Whether you’re introducing a new product or announcing a special offer, targeted emails are a great way to drive qualified traffic and leads to your website and move customers through the buyer’s journey. However, a thoughtful approach is required to maximize ROI and reach prospects.

To ensure that targeted emails are the right fit for your upcoming campaign, ask yourself these three questions:

1. What is the goal of this targeted email?

If you’re looking to promote a product, generate or nurture leads or drive thought leadership, targeted emails can help you achieve those goals. With the right content and messaging, this tactic will improve brand awareness, build credibility, and bring you one step closer to closing a deal.

2. How will I make our message soar?

When it comes to targeted emails, a hard sell doesn’t cut it. Since business-to-business (B2B) purchases are made on a much larger scale than business-to-consumer purchases, B2B buyers are focused on making the most informed purchase possible and partnering with companies that know the ins and outs of an industry.

When developing messaging for a targeted email, think about how you can position your brand as a trusted partner and educator rather than just a seller. Consider including an educational article, infographic, video or market research to support your message and add value to it. After reading your email, prospects should feel confident turning to your company for the solutions they need.

3. How does this targeted email fit into my campaign’s overall goals?

Solely relying on targeted emails to achieve your campaign’s goals will lead to underwhelming results. To guarantee your message reaches key prospects in a variety of places, employ a balanced tactical mix, and use targeted emails to complement other tactics.

Once you’ve determined that targeted emails are the right fit for your campaign, the next step is to develop eye-catching content. By tapping into some key best practices, you can increase open rates and ensure your message reaches the right people.

Develop a stellar recipient list

Sometimes bigger isn’t always better. Putting your message in front of a more narrowly targeted audience via a segmented send can increase open rates and ensure your message gets in front of the right people. Let Sosland Publishing’s digital media experts help you target your message to an audience that’s ready to hear it with demographic targeting.

Optimize subject lines

Strong subject lines are essential to driving email open rates, so it’s important to craft brief yet compelling copy that will pique recipients’ attention. When developing a subject line, there are a couple directions you can take. Tap into the tips below to get the most out of your copy.
  • Use actionable language to create a sense of urgency, drive curiosity, convey authority or solve a problem.
  • Ask a question that is intriguing enough for the reader to want to know the answer.
  • Use numbers, statistics or lists to make your message appear more specific, digestible or educational.
  • Convince the recipient to open your email by using who, what, when, where, why or how.

Don’t forget to include a preheader in your message in addition to your subject line, as it is your last chance to grab recipients’ attention.

Craft clear, engaging copy

The copy inside your targeted email needs to be powerful but to the point. Recipients don’t read emails like they would read a magazine article. They prefer digestible bits of information that can be quickly scanned. Keep your copy between 50 and 125 words, and use bulleted lists to break up key information. Maintaining this wordcount will help keep your email focused and relevant to readers.

Spark interest with images

Images used in your targeted email should support your message and easily tie into your brand’s identity. Try to use one or two original images that reflect your company and its distinct offerings. Keep in mind that key copy and your call-to-action (CTA) should not be embedded in images, because they may not display in certain circumstances.

Create a clickable CTA

A distinct CTA is essential to getting readers out of their inbox and on to your landing page. CTAs need to be easy to find and actionable. To make CTAs stand out from other text and images, use a large, standalone button that contrasts with the email’s design and consider repeating the CTA to give users another opportunity to click. Most importantly, draw readers in by using strong action-oriented verbs that will guide them to their destination.

While an eye-catching subject line and a striking CTA create the foundation for a compelling message, targeted email best practices are always evolving. Connect with a Sosland Publishing media expert for the latest tips and resources on email marketing to ensure your message resonates and reaches the right audience.

Posted on

On my radar: Scoular’s Jaime Russell

Jaime Russell, Scoular

On my radar: Scoular’s Jaime Russell

Jaime Russell, Scoular
Jaime Russell, manager, customer marketing, Scoular

07.13.2022  ·  INSIGHTS FOR MARKETERS

In Sosland Publishing’s series “On my radar,” marketers from across the food industry reveal what they’re reading, listening to and watching to stay up to date on the latest marketing trends. For this month’s edition, we spoke to Jaime Russell, manager, customer marketing, Scoular.

Sosland Publishing: What is your background in marketing?

Jaime Russell: Right out of college I was lucky to land my first marketing job within the commercial division of ConAgra Foods when I told the vice-president in an interview for a sales position that I was interested in marketing. During my time there, I grew personally and professionally. I learned about business-to-business (B2B) food ingredient marketing, deepened my strength in brand positioning, broadened my skillset by developing various integrated marketing strategies and was mentored by great leadership. I then moved to Denver and took a new marketing role with Ardent Mills that focused on expanding their specialty portfolio. In that position, I deepened my interest in improving the customer experience.

In 2019, I went back to my roots and joined Scoular, where I lead strategic marketing programs across various global businesses and industries, including food, grain, pet and feed.

What are you reading, watching or listening to right now to keep up with marketing trends?

LinkedIn

Not only is LinkedIn a great networking tool, it also provides a way to stay connected to industry news, customer updates and competitor activity. In addition, LinkedIn has various newsletters you can receive or follow, including one called This Week in Marketing. Each week it has a different theme or focus — from modern metrics to content marketing to B2B learnings from the Cannes Lions International Festival and more. I’ve found it to be an intriguing tool to stay thoughtful and current about new digital strategies or see best practices leveraged outside of my industries.

On Purpose with Jay Shetty

I first heard Jay Shetty speak as a keynote for a leadership conference a few years back and since have been a fan. In general, I appreciate his approach on life. He’s a constant learner. Through his podcast, he poses unique perspectives and questions to challenge you to be your best self while encouraging you to stay curious about what you don’t know. Seeking more knowledge enhances your leadership ability and provides better awareness and inclusion of others as well.

Salt Fat Acid Heat

Netflix has many culinary shows focusing on regions, flavors, cuisines and chefs, but I specifically appreciate the Salt Fat Acid Heat series with Samin Nosrat. It is global, educational and fun to watch, and you walk away with awesome, practical tips for great cooking.

Connect with Jaime on LinkedIn

Posted on

FAQ: How can audience extension amplify brand reach?

Website user enacting Audience Extension.

FAQ: How can audience extension amplify brand reach?

Website user enacting Audience Extension.

07.11.2022  ·  INSIGHTS FOR MARKETERS

While there are many routes business-to-business (B2B) marketers can take to reach prospects, audience extension should always be part of their journey to convert. With the ability to connect with users and display campaigns across a variety of different social media channels and websites, audience extension is quickly becoming an key tactic for marketers in the food and beverage industry.

To help you navigate the basic ins and outs of audience extension, we’ve put together a quick explainer outlining how it works and its benefits.  

What is audience extension?

Audience extension is a dynamic marketing tactic that gives brands unique access to a publisher’s first-party data. The process allows a company to broaden a marketing campaign’s reach across websites and social media platforms, including Facebook, LinkedIn, YouTube and websites in Google’s Display Network, while targeting specific audiences that were created from a publisher’s first-party data.  

How does audience extension work?

Similar to sending a targeted email, a company must first partner with a publisher to develop an audience to target. The company can then select specific audience attributes to designate where they would like to host their campaign to ensure key prospects are reached.    

With this information, a publisher then creates a unique audience from its first-party data and uploads the brand’s campaign assets. Once launched, the publisher monitors the campaign and makes adjustments as needed to ensure impressions are being captured and viewed by the target audience.

What are the key benefits of audience extension?

Audience extension puts a company’s message in front of the right people, at the right place, at the right time. By tapping into this tactic, marketers will:

  • Gain access to decision makers in hard-to-reach industries.
  • Maximize their brand’s impact by showcasing their message across channels their audiences interact with every day.
  • Connect with key prospects and remain top of mind.
  • Ensure ads are efficiently delivered and monitored, resulting in controlled and qualified reach.

When should audience extension be used?

Because this process increases touchpoints with a variety of prospects, audience extension is best implemented when a company is launching a new product or looking to boost brand awareness. In addition, this approach should be used to compliment other tactics in a campaign and not solely relied upon to drive results.

If you’re ready to connect with audiences across the food industry but you’re not sure where to start, a Sosland Publishing media expert can help you get on the right path. 

Posted on

On my radar: Agropur’s Melissa Udovicic

Melissa Udovicic, Agropur

On my radar: Agropur’s Melissa Udovicic

Melissa Udovicic, Agropur
Melissa Udovicic, director of marketing and communications, Agropur

06.07.2022  ·  INSIGHTS FOR MARKETERS

In Sosland Publishing’s series “On my radar,” marketers from across the food industry reveal what they’re reading, listening to and watching to stay up to date on the latest marketing trends. For this month’s edition, we spoke to Melissa Udovicic, director of marketing and communications, Agropur.

Sosland Publishing: What is your background in marketing?

 Melissa Udovicic: I graduated with a degree in public relations from the University of Wisconsin-Whitewater. Shortly after, I was offered a job at an advertising agency in Milwaukee. My love for marketing grew as the years went by, mostly by drinking from the firehose. Though I’ve had my fair share of employers, I’ve always worked in business-to-business (B2B) marketing, with most of that time spent supporting the food, beverage and dairy industry.

Marketing has changed so much in the last 20 years. I love the creative process and finding out the next best way we can engage with our audience and make them brand loyal. My current role at Agropur and many before have come from networking. If you do your job well and people like working with you, they will reach out when they have an opening. You then have the opportunity to be selective and wait for the role you feel will make you happiest.

What are you reading, watching or listening to right now to keep up with marketing trends?

The Thank You Economy

I love Gary Vaynerchuk, author of The Thank You Economy. His book really helps you get on the customer side of marketing and explore why we as marketers need to think about relationships first. Gary was big when social media was just “invented,” and to this day, I really listen to his advice. He’s so honest, so real, no filter and very accurate. I love this book, and I use what I learned from it every day.

The Power of Positive Leadership

The Power of Positive Leadership by Jon Gordon resonates with me for two reasons. First, it promotes honesty and transparency in your team and your work. I try to live this way in both my personal and professional life. The second reason is its promotion of the servant leadership model, which I admire and hope more companies adapt into their culture instead of transformational leadership.

Ted Talks

When I have a lot of windshield time, I listen to a variety of Ted Talks. Most are business or career related but some conversations on societal change have affected me as well. The “talks” help me realize that people do such amazing and impactful work in their own field, including psychologists, CEOs, astronomists, teachers, philanthropists and social workers to name a few. Everyone has their own gifts and talents, and we should step out of the way to let them do what they do best and teach us at the same time.

Connect with Melissa on LinkedIn

Posted on

Why webinars fail to take off with food industry professionals   

Alien's UFO failing to take off.

Why webinars fail to take off with food industry professionals

Alien's UFO failing to take off.

06.03.2022  ·  INSIGHTS FOR MARKETERS

Webinars are an essential tool for ingredient and equipment suppliers looking to showcase their solutions, engage with key audiences and generate leads. But without the proper planning, promotions and speakers in place, these events begin to malfunction. 

To ensure your next virtual event launches without a hitch, avoid making these common but preventable mistakes.  

Mistake #1: The topic combusts

In most scenarios, the webinar’s topic will drive attendee registrations. Steer clear of played out topics and focus on pressing challenges faced by your prospects. In addition, stay away from subject matter that centers around your products. While it’s great to deliver a solution, a webinar should be used to educate and build trust with customers and prospects. 

When developing a webinar’s topic, keep your target audience in mind and research their current pain points. Is a new trend impacting their production processes? Are there any recent changes in consumer preferences affecting their sales? Will a new regulation reshape how their business operates? By concentrating on a current problem, your brand can position itself as an industry thought leader with trusted solutions.   

Mistake #2: Benefits go unidentified 

Don’t overlook opportunities to highlight the advantages of attending your virtual event. The webinar’s title, registration page, invites and promotional content should all call back to the event’s benefits in some way. 

For example, the event description on the registration page should be summed up in one to two sentences and include a bulleted list of two to three things an attendee will learn. This bulleted list could then be used in the webinar invites and in social media posts.  

Mistake #3: Promotions fall behind

You can’t rely on e-mail invites alone to spread the word about your event. Reach your target audience at key touchpoints by launching a cross-channel campaign three to four weeks before your webinar’s launch. The campaign should tap into the mediums your target audience interacts with regularly. For many decision-makers in the food industry this includes trade-based magazines, newsletters and websites, LinkedIn and e-mail.  

Regardless of the route you take, remember to keep the branding and messaging consistent and to clearly outline the webinar’s benefits when possible.   

Mistake #4: Marketers forget to switch gears

When a webinar framed as educational suddenly morphs into a sales pitch, attendees tend to feel cheated out of their time. As tempting as it may be to only highlight your brand’s products, focus on providing value and showcasing expertise. You can do this by selecting topics that are top of mind for your target audience but still tie into your company’s offerings. In addition, highlight your staff’s knowledge by enlisting speakers from your team who have experience in the field but also have a knack for storytelling and breaking down technical concepts.

Mistake #5: The journey ends too soon

Forgetting a clear call-to-action (CTA) at the end of your webinar is an opportunity many marketers tend to neglect. While you shouldn’t expect to immediately drive sales when the event ends, you can keep moving a prospect through the buyer’s journey by offering them a related piece of content or by inviting them to an exclusive follow-up event. 

With the amount of planning and resources that go into hosting a webinar, it can be easy to make a few mistakes along the way. To ensure a smooth ride, reach out to a Sosland Publishing media expert here for more tips and best practices on launching a virtual event. 

Posted on

On my radar: NuTek Natural Ingredients’ Anna Biehn

NuTek Natural Ingredients, Anna Biehn

On my radar: NuTek Natural Ingredients’ Anna Biehn

NuTek Natural Ingredients, Anna Biehn
Anna Biehn, vice president of marketing and strategy, NuTek Natural Ingredients

05.09.2022  ·  INSIGHTS FOR MARKETERS

In Sosland Publishing’s series “On my radar,” marketers from across the food industry reveal what they’re reading, listening to and watching to stay up to date on the latest marketing trends. For this month’s edition, we spoke to Anna Biehn, vice president of marketing and strategy, NuTek Natural Ingredients.

Sosland Publishing: What is your background in marketing?

Anna Biehn: I have worked in global marketing, general management and board roles for over 25 years in the consumer products and food ingredient categories. I spent most of my career with Conagra Brands focused on marketing and business development in international markets. I was fortunate to spend many years living and working in these markets, learning how to use consumer insights to tailor marketing plans and products to consumers around the world.

My current role with NuTek Natural Ingredients leverages my background in consumer products in the natural ingredient category. The clean label movement has created a dynamic and fast-growing opportunity to develop solutions that meet the needs of consumers by partnering with our customers. It is motivating to work for a purpose driven company founded with environmental, social and governance (ESG) principles to improve global health and well-being through our products. 

What are you reading, watching or listening to right now to keep up with marketing trends?

Business reading

One of my favorite marketing and strategy books is Sanjay Khosla and Mohanbir Sawhney’s book Fewer, Bigger, Bolder. This book was published in 2014 and is still one I reference often for the models and concepts. It is a proven playbook that presents a powerful case for focus and definitive leadership in marketing and resource investments.

I am currently reading Sandeep Dayal’s new book Branding Between the Ears. It focuses on the art and science of branding and how many of the long-held truths in the marketing world are changing given the learnings from neuroscience on how consumers process brand messaging and engagement. Dayal shares many real-world examples, case studies and actionable takeaways.

While I certainly read the regular business and news publications for relevant changes in the industry, I also challenge myself to spend time reading about categories outside of food and ingredients to learn about emerging trends, parallels, and new potential risks. We all market to the same consumers whether they are buying spirits, cars or personal care products, so understanding what marketers in other industries are doing helps build awareness and sparks creativity.

Personal reading

I enjoy using reading as an escape and to activate my imagination outside of my day-to-day work. I also look for stories that help me understand cultural and language nuances for my international work and travel. I gravitate to books with strong female protagonists facing adversity like The Great Alone by Kristin Hannah, American Dirt by Jeanine Cummins and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid. 

Connect with Anna on LinkedIn

Posted on

Nine stellar LinkedIn post ideas for B2B brands 

LinkedIn post ideas

Nine stellar LinkedIn post ideas for B2B brands

LinkedIn post ideas

05.05.2022  ·  INSIGHTS FOR MARKETERS

Whether you’re using it to build brand awareness or generate leads, LinkedIn is a shining star in any business-to-business (B2B) marketer’s toolbox. Through Company Pages, the platform provides ample opportunities for equipment and ingredient manufacturers in the food industry to reach and build trust with customers.  

But to soar on LinkedIn, you’ll need a compelling content lineup that showcases not only the services you offer but also highlights your expertise and ties to the industry. To get you started, we’ve rounded up a list of ideas and examples from B2B companies in a variety of industries to inspire your next post and help your Company Page blast off.

1. Accelerate thought leadership

According to the 2021 LinkedIn-Edelman Thought Leadership Impact Report, 64% of buyers believe they can better assess an organization’s capabilities and competency through thought-leadership content than marketing materials and product sheets. Elevate trust in your brand and position yourself as a knowledge source by posting content that educates your followers and helps solve specific industry-related challenges they encounter.

Blog articles, podcast episodes, videos and white papers are just a few examples of content you can share on your page.

2. Shine at trade shows

Before your team takes off for their next tradeshow, remind your followers that you’ll be attending the event and tease any special features that will be at your booth.

Once you’re at the show, share images and videos of your booth, staff and visitors to keep the conversation going. Make sure you tag the event in your post’s copy and use any hashtags connected to the trade show.

3. Share explosive industry statistics

Curated snapshots of industry trends and insights are a great way to drive engagement on your LinkedIn page while showing off your organization’s expertise. You can create attention-grabbing images through programs like Canva or Venngage, but be sure to keep the graphics simple and easy to understand.

4. Go on a mission

Give your followers a front and center look at what your organization is up to by posting behind-the-scenes videos and images. This will help bring to life the work you do while also showcasing your company’s capabilities and accomplishments. You can share pictures from your production facilities, highlight when your team is out in the field or showcase recently completed projects.

5. Recycle and reimagine content

Tap into content you’ve already created and rework it to make it more digestible for LinkedIn audiences. For example, you could pull statistics from a white paper and transform it into an informative image or share an insightful clip from a recent webinar.

6. Spotlight your crew

Help potential buyers get familiar with your company by introducing your employees via LinkedIn posts. From production staff to sales representatives, highlight the variety of roles at your company to drive connections and reveal the human side of your organization.

7. Highlight successful landings

No one can vouch for your company quite like a current customer can. Tap into their experiences by sharing case studies and testimonials that demonstrate your strengths as a partner.

8. Explore solutions

As a supplier, clients expect you to be in tune with the challenges they face. Keep your brand top of mind by sharing advice and insights that customers can’t find anywhere else. To stand out in a crowded LinkedIn feed, be specific with your guidance and investigate issues others might be afraid to delve into.

9. Transport followers to the past

Show customers how far your brand has come by posting throwback images and videos. This content can help demonstrate a product’s longevity and your organization’s loyalty to the industry.

Sharing useful and engaging content is an important part of creating a strong social media presence. For more advice on how to implement a successful social media marketing strategy, reach out to a Sosland Publishing sales representative here.
Posted on

Sosland Publishing names new Pet Food Processing editor

Kimberlie Clyma, Editor, Pet Food Processing

Sosland Publishing names new Pet Food Processing editor

Kimberlie Clyma, Editor, Pet Food Processing
Kimberlie Clyma, editor, Pet Food Processing

04.08.2022  ·  NEWS

Sosland Publishing has named Kimberlie Clyma editor of Pet Food Processing. She succeeds Jennifer Semple, who helped develop the magazine’s audience as well as its website and social media presence.

Clyma joined Sosland Publishing in 2006 as associate editor of Baking & Snack International. After four years, she was promoted to managing editor of MEAT+POULTRY, and later, in 2019, became executive editor. During her tenure with MEAT+POULTRY, she managed the production of the monthly publication, represented the magazine at industry events and helped support MEAT+POULTRY’s digital products.

“Stepping in as the editorial leader with Pet Food Processing is a natural next step for Kimberlie, given the similarities in the pet food and meat and poultry processing industries,” said Dave Crost, publisher of MEAT+POULTRY and Pet Food Processing. “Through the years, she has gained the respect of MEAT+POULTRY readers, including the supplier community, and I am confident she will thrive in this new role.”

Erica Shaffer
Erica Shaffer, managing editor, Meat+Poultry

Succeeding Clyma is Erica Shaffer, who has been promoted to managing editor of MEAT+POULTRY. After joining Sosland in 2009, Shaffer worked as the website editor of World Grain before joining MEAT+POULTRY as its digital media editor in 2012. Most recently, Shaffer served as MEAT+POULTRY’s digital media senior editor, a role she was promoted to in 2019.

“We are very excited to have the opportunity to transition Erica from the digital side of our publication to a more editorially focused role,” said Crost. “We know she will really shine as MEAT+POULTRY’s managing editor. Erica brings a wealth of knowledge from the digital side of our products and will be able to showcase her excellent reporting and writing abilities in this leadership position.”

About Sosland Publishing Co.

Since 1922, food industry professionals have relied on Sosland Publishing for timely information, news and commentary. Our broad selection of print and digital offerings provides rich editorial content and interactive tools to support industry leaders as they make informed decisions in a rapidly changing marketplace. Our publications reach tens of thousands of highly influential readers, and our online content generates millions of page views each year.

Posted on

Trends and Innovations seminar to confront lagging sales of plant-based meat alternatives

Food Business News, Trends and innovations

Trends and Innovations seminar to confront lagging sales of plant-based meat alternatives

Food Business News, Trends and innovations

04.04.2022  ·  NEWS

The Trends and Innovations seminar, a Sosland Publishing web series presented by Food Business News, will return this spring to explore why current plant-based meat alternatives may be missing the mark and how product developers can innovate to meet consumer needs.

“The meat alternatives market experienced rapid growth in 2019 and 2020,” said Keith Nunes, editor, Food Business News. “In 2021, sales slowed and product developers are seeking insights into what consumers want from the category.”

Set for May 11 at 2:00 PM EST, the live, virtual event will be hosted by Mr. Nunes and feature presentations from Chris DuBois, senior vice president of protein, IRI, and Julia Thompson, culinologist III, CuliNex.

Mr. DuBois will kick off the seminar with an overview of market trends related to meat alternatives. He will take a deep dive into the category’s declining sales and explore why products are falling short. Ms. Thompson will then look at opportunities for plant-based meat alternatives and how product developers can deliver on the product attributes consumers are searching for. 

Launched in 2019, Trends and Innovations is attended by more than 1,000 food industry professionals every year. The virtual event examines trends driving new product development and highlights potential areas of growth for packaged food companies.

A recording of the seminar will be available to view on demand following the live presentation. Register and learn more at soslandtrends.com.

About Food Business News

Food Business News is where the food and beverage industry turns to learn about the latest innovations in ingredients, services and new product development. The publication covers the entire food and beverage supply chain, from commodity markets and product development to manufacturing, distribution and consumer trends.